Branding Archives - Shoreline Awning & Patio, Inc.

Category: Branding

Shoreline Awning and Patio answers, ‘Are storefront awnings an underestimated branding tool?’

-Awnings are much more than an attractive shade feature for customer comfort. While comfort that elevates the customer experience is a strong marketing advantage, eye-catching storefront branding is a beacon drawing customers to new experiences. Shoreline Awning & Patio, supplying quality custom-designed awnings for Atascadero and surrounding communities since 1982, recently released the top reasons why businesses benefit from including awnings in their branding strategies.

Along with instant curb appeal that comes from an attractive focal point, the colors, quality of fabric, and structure, installation, and business logo turn awnings into powerhouse branding tools. The report, “Psychology Behind Developing Brand Loyalty,” from the University of Southern California, identifies the core dimensions that shape a brand in the minds of the public and how these dimensions contribute to brand recognition and ultimately to brand loyalty. One of the report’s findings is that “unconscious branding” builds a subconscious association by internalizing a visual experience with the brand.

Storefront awnings perform double duty in a branding strategy by providing both conscious and subconscious positive associations with a brand. Installing quality, custom awnings from the Atascadero awning design and manufacturing team delivers many benefits that add up to brand recognition and customer loyalty.

Visibility, the ease with which awnings provide quick visibility from the street or parking lot, encourages customers. Busy streets divide a potential customer’s attention between avoiding pedestrians and other vehicles and trying to locate a business. Well-placed awnings with quality branding make a business easier to locate.
Colors influence perception and evoke senses that attract customers, such as curiosity, convenience, comfort, and trust.
A customized atmosphere created by the style of awning helps establish perceptions of professionalism, quality merchandise and service, fun, relaxation, and other experiences that are the core of a business’s customer experiences.
Awnings provide protection from the weather. The practical experience someone gets from seeking shelter from a hot sidewalk or pouring rain under a business’s awning encourages new customer experiences.
Awnings elevate customer experiences with activities such as al fresco dining, afternoon winetasting, boutique browsing, and other services, building brand loyalty and return business.

The Shoreline Awning & Patio team custom designs creative, versatile shade products from scratch. Its products lead the way in custom shade products, including awnings, commercial patio covers and enclosures, pergolas, gazebos, sunrooms, shade sails, and more that enrich the customer experience. Commercial and industrial enterprises, and residences, throughout California, from Monterey to Ventura, are benefiting from Shoreline’s one-on-one custom-designed and manufactured products.

Awnings from the Atascadero experts exceed industry standards and are mounted on welded steel frames with rust-resistant powder-coated finishes. Custom designs, configurations, and color schemes can be imprinted with the company logo to boost brand recognition. Original ornamental ironwork by Shoreline’s talented in-house welders adds a memorable, heightened style.

The experienced and talented Shoreline crew works side-by-side with every customer to craft the perfect shade structure and is committed from start to finish for design, construction, and installation. Every custom product comes with a lifetime transferable warranty.

Shoreline Awning & Patio, Inc.
3514 Combine St
Paso Robles, CA 93446
(805) 238-4110

Reimagining the California lifestyle with exceptionally crafted outdoor spaces

The Central Coast Mediterranean climate makes blending indoor and outdoor living ideal. Shoreline Awnings & Patio, Inc. is the first place to look for versatile solutions for extended living space. Offering everything from patio covers that suit the San Luis Obispo County climate to shade sails, awnings, pergolas, and more, our team has been serving the region since 1982.

From Monterey down to Ventura, business and home owners have been turning to the Shoreline team for exceptionally crafted customer and home spaces. Custom-designed and manufactured solutions include designing and combining patio covers and enclosure options, shade sails, drop shades, awnings, canopies, gazebos, pergolas, and more to create outstanding indoor/outdoor blended spaces.

From shopping, dining, relaxing, and entertaining at home, or working on the laptop on the patio, Californian’s days move seamlessly between inside and out. Creating unique, seamless, and functional spaces for versatile lifestyles is where Shoreline Awnings & Patio excels.

Our award-winning designs encompass custom-designing, manufacturing, and installing a wide range of products for creating an outdoor space with all of the welcoming comfort, attractiveness, and usefulness you desire.

Patio covers for practical and graceful beauty

Patio covers turn an open patio into a sheltered space, protected from weather and the sun’s rays. Our design team and product options complement every taste and patio décor idea. The choices include:

Solid covers, some with insulation and electrical wiring.
Louvered covers that can be remotely adjusted.
Lattice covers.
Slide-on wire covers that can be adjusted for shade or sun as needed.
Awnings, especially retractable awnings.

Covers aren’t the only feature that turns a patio into an oasis for family, friends, or customers. Enclosing all or portions of a patio adds to the comfort and usefulness. Select from a variety of shade products such as drop shades, cable systems, box and track systems, and zipper track systems that can be lowered or raised as needed to block wind and provide cool shade.

Other enclosures such as screen rooms, and patio enclosures from leading manufacturers such as Horizon and Sunscape, add to the choices for creating the perfect patio.

It’s not even necessary to have an actual patio. Decks, gazebos, and pergolas can all be upgraded for California and San Luis Obispo County climates with patio covers, awnings, shade sails, and a variety of enclosures.

Consider how shade sails, a pergola, or a gazebo might turn a favorite outdoor space into an attractive dining space, a backyard playground, or a sanctuary for stretching out on a lounger with a good book.

Shade where you want it with shade sails

Shade sails, soaring overhead add a sense of spaciousness and lightness to outdoor spaces and are a flexible solution for creating contemporary outdoor areas. They can be installed in custom configurations to simultaneously protect from the sun and allow for air circulation.

Our professional team designs and sews shade sails to your specifications at the Paso Robles facility, and the fabric comes in a wide range of colors. We can help you with ideas and we also install the finished products.

Shade sails are perfect for creating comfortable outdoor dining areas, and lounging spaces, covering a portion of the pool area, covering walkways, the kid’s outdoor play areas, providing attractive protection for sun and heat-sensitive gardens, and for just about any other need you can think of for any open space or patio cover need for San Luis Obispo County and nearby regions.

Pergolas and gazebos

Pergolas and gazebos are versatile structures for defining favorite outdoor areas. The open, airy feel makes any space inviting and comfortable. Added canopies provide shade, climbing plants also add shade while creating a lush garden atmosphere.

Are you thinking of adding an outdoor kitchen? A pergola just might offer the perfect space. Event centers, commercial buildings, and wineries often find adding pergolas or gazebos in certain areas enriches both customer and employee experiences.

Finishing touches

Our design team can take your idea whether it is still forming or you have rough sketches and make it happen for you. From suggesting options for the perfect awning or patio cover to a fully blended outdoor space that includes finishing touches such as custom-designed decorative ironwork your ideal outdoor space is only an idea away. Custom design includes lighting, remote-controlled shade and covers, color schemes, logo imprints for businesses, and other finishing touches that make the space uniquely yours.

Serving California since 1982, Shoreline Awning & Patio’s attention to detail, creative and elegant custom designs, and in-house manufacturing have made us the regional leaders. We serve communities from Monterey to Ventura and all of San Luis Obispo County with patio covers and other shade structures and enclosures.Give us a call and let’s get started!