Stand out with style, 10 ways awnings showcase business
Awnings are very traditional, and almost every business has one. But, is it the right one, and is it conveying the message you want? Awnings and customized pergolas do much more than block the sun and rain. Thoughtfully designed, they make a memorable statement about your business. Shoreline Awning & Patio has been custom-designing storefront coverings since 1982. Serving businesses and homeowners from Monterey to Ventura, the company’s work is on display at various locations in Santa Maria, too.
Awnings help identify your business. In today’s competitive marketplaces, giving your business some extra visual zip can give you a profitable edge. The top-quality materials the Shoreline team uses to manufacture your customized storefront last for years, protecting your investment. Shoreline’s awnings come with a lifetime, transferrable warranty, making them an asset to the future.
Why custom-designed awnings?
- Your storefront becomes a landmark—Colorful awnings make your business easy to locate, especially when customers are driving along the street, looking for you. Street numbers are not always easily seen from a moving vehicle. Bold colors, a distinctive shape, a clear logo, or other typography help you stand out.
- Awnings are tasteful billboards for advertising—Awnings are perfect for logos, taglines, specialty merchandise, and anything that makes your business and services unique. Potential customers are attracted by the messages on your awnings.
- A welcoming entry experience—Awnings frame the entry, welcoming customers, and extending store space during business hours. Attractive storefront displays and sheltering awnings encourage passersby to stop, check out what is displayed on the sidewalk, read your menu, peek in the front window, and come inside.
- Showcase merchandise—Awnings protect outside merchandise displays from UV rays and weather. Sale merchandise, seasonal merchandise, specialty items, business literature, on sidewalk display, encourage people to stop, browse, and shop.
- Highlight outdoor seating—Storefront awnings highlight streetside seating for dining or waiting for a table. People remember your name and logo on the awning. They also stop and ask your patrons about their experiences and your food. Word of mouth is great, free advertising!
- Energy efficient and comfortable—Awnings can reduce heat that radiates through windows and doors, block UV rays, and make the interior more comfortable. Naturally cooler interiors mean lower cooling costs and a cooling shelter for customers.
- A professional statement—Custom-designed storefronts and awnings for Santa Maria businesses make a professional statement about your business. They are a visual message to customers that you value your business, have invested in its appearance, and are going to be around for a long time to meet their needs.
- Create “instagrammable” moments—Exceptionally designed awnings and storefronts make great backdrops for photographs. Professional photographs can be used for advertising. When you are in a tourist region like California’s Central Coast, visitors like to take photos of their favorite businesses, giving you free advertising.
- Tie multiple entrances together—One long awning, or a collection of smaller awnings give customers a visual of the physical expanse of your business. Awnings also mark entrances to alleys leading to a courtyard behind your business.
- Stand out from the crowd—Distinctive awnings identify your business among the others in shared plazas. Coordinated awnings with pergolas provide comfortable courtyard seating for diners.
Combining fixed awnings, retractable awnings, pergolas, and more
Creative combinations of awnings, pergolas, and Shoreline’s custom-designed combinations add a singular look and feel to your business. Unless zoning restrictions are a problem, there’s no limit to how these elements can be combined. Even with zoning restrictions, some creativity is possible.
Bring your Santa Maria awning ideas to your meeting with Shoreline’s design team. They work with you every step of the way to design, manufacture, and install the perfect storefront from a single awning to a creative combination of covers.
- Shoreline’s materials exceed industry standards.
- Awning frames, pergolas, and patio covers use top-quality steel, wood, and other products.
- The wide-range of colors presents your color schemes, and your logo can be imprinted.
- In-house talented welders create custom ornamental ironwork.
Concerned about your budget? Financing is also available!




