Category: Awnings

Stand out with style, 10 ways awnings showcase business

Awnings are very traditional, and almost every business has one. But, is it the right one, and is it conveying the message you want? Awnings and customized pergolas do much more than block the sun and rain. Thoughtfully designed, they make a memorable statement about your business. Shoreline Awning & Patio has been custom-designing storefront coverings since 1982. Serving businesses and homeowners from Monterey to Ventura, the company’s work is on display at various locations in Santa Maria, too.

Awnings help identify your business. In today’s competitive marketplaces, giving your business some extra visual zip can give you a profitable edge. The top-quality materials the Shoreline team uses to manufacture your customized storefront last for years, protecting your investment. Shoreline’s awnings come with a lifetime, transferrable warranty, making them an asset to the future.

Why custom-designed awnings?

  1. Your storefront becomes a landmark—Colorful awnings make your business easy to locate, especially when customers are driving along the street, looking for you. Street numbers are not always easily seen from a moving vehicle. Bold colors, a distinctive shape, a clear logo, or other typography help you stand out.
  2. Awnings are tasteful billboards for advertising—Awnings are perfect for logos, taglines, specialty merchandise, and anything that makes your business and services unique. Potential customers are attracted by the messages on your awnings.
  3. A welcoming entry experience—Awnings frame the entry, welcoming customers, and extending store space during business hours. Attractive storefront displays and sheltering awnings encourage passersby to stop, check out what is displayed on the sidewalk, read your menu, peek in the front window, and come inside.
  4. Showcase merchandise—Awnings protect outside merchandise displays from UV rays and weather. Sale merchandise, seasonal merchandise, specialty items, business literature, on sidewalk display, encourage people to stop, browse, and shop.
  5. Highlight outdoor seating—Storefront awnings highlight streetside seating for dining or waiting for a table. People remember your name and logo on the awning. They also stop and ask your patrons about their experiences and your food. Word of mouth is great, free advertising!
  6. Energy efficient and comfortable—Awnings can reduce heat that radiates through windows and doors, block UV rays, and make the interior more comfortable. Naturally cooler interiors mean lower cooling costs and a cooling shelter for customers.
  7. A professional statement—Custom-designed storefronts and awnings for Santa Maria businesses make a professional statement about your business. They are a visual message to customers that you value your business, have invested in its appearance, and are going to be around for a long time to meet their needs.
  8. Create “instagrammable” moments—Exceptionally designed awnings and storefronts make great backdrops for photographs. Professional photographs can be used for advertising. When you are in a tourist region like California’s Central Coast, visitors like to take photos of their favorite businesses, giving you free advertising.
  9. Tie multiple entrances together—One long awning, or a collection of smaller awnings give customers a visual of the physical expanse of your business. Awnings also mark entrances to alleys leading to a courtyard behind your business.
  10. Stand out from the crowd—Distinctive awnings identify your business among the others in shared plazas. Coordinated awnings with pergolas provide comfortable courtyard seating for diners.

Combining fixed awnings, retractable awnings, pergolas, and more

Creative combinations of awnings, pergolas, and Shoreline’s custom-designed combinations add a singular look and feel to your business. Unless zoning restrictions are a problem, there’s no limit to how these elements can be combined. Even with zoning restrictions, some creativity is possible.

Bring your Santa Maria awning ideas to your meeting with Shoreline’s design team. They work with you every step of the way to design, manufacture, and install the perfect storefront from a single awning to a creative combination of covers.

  • Shoreline’s materials exceed industry standards.
  • Awning frames, pergolas, and patio covers use top-quality steel, wood, and other products.
  • The wide-range of colors presents your color schemes, and your logo can be imprinted.
  • In-house talented welders create custom ornamental ironwork.

Concerned about your budget? Financing is also available!


Dressing up the storefront—the business-savvy impact of curb appeal and brand recognition

Dressing up your storefront boosts curb appeal, attracts curious newcomers, and serves as an easy, visual locator for people looking for shopping, dining, or professional services opportunities. With custom designs ranging from traditional and modern to edgy, Shoreline Awning & Patio, LLC, has been improving storefront appeal since 1982. Travel anywhere between Monterey and Ventura, and you are sure to see business entryways and courtyards proudly displaying storefronts designed by the Shoreline team.

With heavy traffic and crowded parking in downtown areas, it’s not always easy to spot a building’s street number. So, people look for identifiers like your logo, a colorful awning, or a sleek pergola-style cover. Customers also describe the front of your business when recommending you to friends. An attractive storefront is an easy-to-locate landmark.

Based in Paso Robles, awnings and storefront designs are Shoreline’s specialties. Creative custom designs, manufactured and installed by the Shoreline team, make your business stand out from neighboring businesses. Choose from a variety of awnings, pergolas, shade sails, and patio covers, or unique combinations to give your business storefront instant curb appeal.

Investing in your image

The benefits that come with a professionally designed storefront include creating a welcoming customer experience, protection from the weather, extending outdoor space, energy savings, and reduced sun and weather damage.

Setting the tone

Your storefront sets the tone for customers because it is the first point of the customer experience. The design of your storefront is the instant visual appeal that can stop potential customers in their tracks, inviting them to peruse your menu, examine merchandise on display, or stop to make an appointment for your professional services.

An appealing exterior includes branding on entry awnings, seating in the shade of the awnings or other exterior cover, use of color, the merchandise on display, eye-catching signage, and other items that message your business. Setting the tone is a visual experience that:

  • Welcomes customers.
  • Communicates brand identity.
  • Establishes credibility.
  • Informs customers.

Designing your storefront

Storefront awnings are no longer limited to the traditional fixed or retractable fabric awnings. Shoreline’s design team can customize a variety of storefront covers for every kind of business, from professional offices, retail, restaurants, wineries, salons, and more. The options are as unlimited as your imagination.

Fabric awnings still hold an important position for setting the tone, but more and more, business owners are considering hard materials and pergola-type entryways. Constructed from wood, metal, or combinations of wood, metal, and fabric components, these custom-designed and manufactured covers make dramatic statements.  

Consider the following scenarios, then bring your ideas for your Paso Robles awning and storefront idea to Shoreline Awning & Patio for custom design, manufacturing, and installation.

Brown Butter Cookie Company

Classical storefront, supporting the Brown Butter Cookie Company’s delicious cookies at all three shops in Cayucos, Paso Robles, and San Luis Obispo.

Awnings Paso Robles

K-Man Cyclery, Atascadero

The edgy, colorful storefront extends shop space for displaying merchandise, as well as providing shade and weather protection for customer comfort.

awnings Paso Robles

Derby Winery, Paso Robles

Derby Winery’s colorful tasting room entrance is accented with a pergola storefront and color-matched panels and umbrellas.

awnings Paso Robles

From classic to edgy, Shoreline’s talented teams for custom design, custom ornamental iron, manufacturing, and installation teams create and install storefront designs that bring your business to new levels in elevated customer experiences.

You will find that Shoreline’s commitment to excellence exceeds your expectations and contributes significantly to your business’s customer appeal.

  • Custom products are manufactured locally in the Paso Robles showroom’s factory.
  • Products have a lifetime guarantee.
  • Financing is available.

Reach out today to get started. You can also upload sketches and photos of your design.


Boost your home’s style with color and craftsmanship

Some of the best ways to increase the resale value of a home, according to several real estate reports, are to make both interior and exterior upgrades. Small interior touches, such as window treatments and fresh paint, combined with upgrading exterior doors and windows, and landscaping touches, add curb appeal. There’s another way to increase the value of a home, and that is to work with Shoreline Awning & Patio and add unique curb appeal with thoughtfully designed custom awnings and pergolas.

Curb appeal is many things to many different views, and one consideration is the subtlety of a well-planned design that blends the exterior of the home and the front yard landscaping with color and architecture. And, why wait until putting your house on the market to landscape the windows and entryways?

Start with color

Fabric is a mainstay for awnings, but awnings can also be manufactured from solid, latticed, or even louvered pergola-style designs. Pergolas and awnings are popular for accenting windows and entryways. Whether you favor traditional fabric awnings or those manufactured in wood or metal, you have a wide selection of colors to choose from. Because Shoreline Awning & Patio custom-designs your awnings, the quality of the materials is top-grade, and UV-resistant, so no worries about fading color.

Shoreline Awning & Patio has been custom-designing awnings for residential and commercial customers since 1982. If you travel anywhere on the Central Coast between Monterey and Ventura, you have seen their work, including awnings in Arroyo Grande.

Choose colors that create an endless sense of the landscape between the yard and the home’s exterior. With the palette of colors available from Shoreline, there are colors and combinations of colors to please every artistic eye.

Add architecture

Fixed awnings, retractable awnings, pergolas defining entryways, walkways, and sitting areas are the architectural components that create atmosphere. Awnings and pergolas can complement the home’s lines or create an artistic juxtaposed view.

  • Awnings visually anchor doors and windows, adding texture and dimension to otherwise flat surfaces.
  • Pergolas at entryways give doors and walkways a sense of arriving at a special destination.
  • Lattice, louvers, or fabric panels create an intriguing dance between shade and sun, adding movement and texture.
  • Both awnings and pergolas add color and form that create continuity between the landscaping and structures.

Bringing your vision to life

Get started with a visit to the Shoreline portfolio on their website. Hundreds of photos of projects by the Shoreline team are fuel for your imagination.

Every awning, pergola, patio cover, and shade sail configuration is custom-designed and manufactured by Shoreline’s creative team. The experienced and talented team works side-by-side with you to create an original, signature look and feel.

  • UV-resistant fabric for shade sails and awnings withstands the Arroyo Grande coastal climates year-around.
  • Custom-designed and manufactured products exceed industry standards and have a transferrable lifetime warranty.
  • Original ornamental ironwork is also forged in-house by Shoreline’s iron artists.
  • Financing is available.

You can also upload sketches and photos of your ideas using the contact form. Start your project by making an appointment today!


Designing for shade – an overlooked detail in home design

Whether remodeling, building, or redesigning, it’s the floor plans, finishes, fixtures, and natural light that get the attention. Designing for shade, especially on patios and decks, often comes along as an afterthought. Fortunately, designing shade is the priority at Shoreline Awning & Patio.

With decades of experience dating back to 1982 and satisfied customers from Monterey to Ventura, Shoreline is the leading local source for custom shade solutions. The company custom designs shade for patios, courtyards, backyards, open spaces, and windows and doorways.

Why is shade so often overlooked?

Design conversations focus on natural light from skylights, big windows, and sliding glass doors leading to the patio, deck, or open spaces. Those conversations rarely address leisure time spent on the patio, deck, or anywhere outside.

Landscape design tends to focus on attractive, easy-to-grow and maintain plants, but overlooks adding shade structures as complementary, architectural additions.

So, when the remodel is done, and everything is put back where it belongs, that long-awaited rest in the yard turns into an uncomfortable encounter with the sun.

An easy solution

An easy solution is to include designing for shade in remodeling and building plans. Shoreline Awning & Patio has decades of experience providing shade solutions for open spaces, patios, decks, and awnings for Atascadero and the Central Coast.

With creative and flexible solutions, manufactured in-house to your specifications, the Shoreline team specializes in shade solutions that enhance lifestyles, elevate customer experiences, and add function and beauty to every location. Integrating shade structures into an overall design plan can turn any outdoor space into a unique, enjoyable place for:

  • Families to relax, play, and entertain friends.
  • Enhance privacy.
  • Making an underused space attractive and useful.
  • Create an additional profit stream for outdoor dining, activities, and events.

What are the options?

The options for shade designs for both commercial and residential include custom-designed and manufactured for:  

  • Awnings, fixed or retractable, that provide shade for customers, protect merchandise and furnishings displayed in windows, and help regulate interior temperatures.
  • Patio covers and enclosures for homes, restaurants, bars, wineries, and breweries, employee break areas, networking seminars, and meetings, customer waiting areas, wellness, and fitness.
  • Creative deck shade structures.
  • Pergolas and gazebos with custom shade covers.
  • Patio covers with insulation, lighting, fans, or misters.
  • Shade sails.
  • Drop shades that operate manually, electrically, from timers, or remotely.
  • Original and unique ironwork.
  • A lifetime transferable warranty.
  • Affordable payment options.

The Shoreline team custom-designs and manufactures creative and versatile shade solutions from scratch. With years of experience designing and installing award-winning shade structures throughout California, the team is deeply familiar with local communities and seasonal microclimates. Shoreline Awning & Patio offers the highest quality workmanship and materials for shade structures and awnings for Atascadero and communities from Monterey to Ventura. 

Bring your shade design ideas to Shoreline Awning & Patio. The team works with you from the idea phase all the way through design, manufacturing and installation. Get started right away by uploading photos and sketches!


Maximizing outdoor venue spaces—design tips from Shoreline Awning and Patio

Thoughtful design turns outdoor areas into memorable guest experiences that translate into increased revenue streams. Maximizing outdoor spaces starts with a vision, then moves to planning for comfort, flow, and a sense of place that guests treasure and share with their friends.

At Shoreline Awning and Patio, LLC, we have been assisting customers with outdoor seating designs since 1982. Our team includes skillful designers who are dedicated to making your vision their own, a manufacturing team using top-level materials to manufacture everything to your specifications, an experienced and talented team of ironwork artists, and a skilled installation team. We serve a wide range of businesses and homes from Monterey to Ventura.

With our state-of-the-art fabrication and sewing facilities in Paso Robles, we manufacture many of our products locally, ensuring the highest quality and attention to detail. We also offer a diverse range of top-of-the-line patio covers and outdoor living products from respected distributors like Equinox, Four-Seasons, and Outdoor Elements.

Over decades of experience, we have developed design strategies that help outdoor venues turn their landscapes into highly sought-after destinations. From al fresco dining to wineries, breweries, weddings, events, and outdoor activities, custom-designed shade structures from Shoreline help merge landscape, views, and comfort with the spirit of place.

Those strategies include:

  • Creating outdoor spaces with purpose.
  • Layering shade for comfort.
  • Designating zones.
  • Using landscape to tell a story.
  • Designing for efficiency, easy access, and safety.
  • Furnishings and comfort.

Create outdoor spaces with purpose

Create each outdoor space with a purpose. Large and medium spaces can accommodate communal activities, such as walk-in wine tasting or dining. Small spaces are more intimate for couples or a group of a few friends.

Custom-designed pergolas or shade sails are perfect for designating larger spaces. Pergolas, patio covers, awnings, and even gazebos create a sense of intimacy for smaller spaces.

Open spaces, courtyards, and decks can be tailored to create unique atmospheres for each space. Adding natural features and original ornamental ironwork from our talented iron artists is a unique feature to every space, including awnings, anywhere in San Luis Obispo County and beyond.

Layer shade and comfort

Shade is comfort, even in the cooler times of year. The best shade covering for the space not only blocks the sun’s rays in summer, it can also be:

  • Adjustable to keep the sun out of guests’ eyes.
  • Customized with electrical wiring for fans, lights, or heat.
  • Constructed to accommodate a fireplace or propane heat lamps.
  • Include adjustable shades or sides that can block the wind and help maintain desired temperatures.

We offer creative solutions for every kind of outdoor seating, from storefront branding, streetside seating, patio/courtyard, and open spaces. 

Designate zones

Depending on your venue, designate zones for certain activities. Tossing horseshoes or playing bocce ball are fun, but some guests might find the activity distracting.

Flexible, multiuse areas that can easily accommodate activities like yoga classes, craft fairs, or wedding ceremonies, add versatile offerings as well as creating additional profit streams.

Shade structures can include shade sails or custom pergolas.

Use the landscape to tell a story

The views at outdoor venues motivate guests to return again and again, bring their friends, and recommend your venue. Position seating and activity spaces to leverage exceptional views. Enhance the spaces with pollinator-friendly plants, water features, pathways, and natural geological formations.

Design for efficiency, easy access, and safety

Smart outdoor designs consider staff efficiency, safety, and comfort as well as the comfort of guests. Guest spaces need to be easy and safe for staff to access and tend to guests.

Along with arranging seating that has enough room for staff to move about easily, features that enhance walking from place to place include:

Shaded pathways and seating create critical protection from the heat for busy staff. Pathways can be covered with custom-designed pergolas, canopies, or a variety of other types of custom-designed covers. Locating fixed or retractable awnings on strategic sides of buildings also creates shaded, protected spaces.

Furnishings and comfort

Weather-resistant shade and durable cushioned seating encourage guests to settle in for an enjoyable time. When guests are relaxed, they’ll order the extra bottle of wine and appetizers, or prolong their stay with dessert and coffee. Every satisfied guest spreads the word about your excellent venue!

Our talented Shoreline team can custom-design and manufacture the perfect all-weather covers. From Central Coast and San Luis Obispo awnings, to shade sails, pergolas, and a variety of solid, latticed, or louvered covers, our products are created from the highest quality materials.

Financing is available!

Our financing partnership with Hearth Financial provides flexible, convenient financing options for both our commercial and residential customers. Financing your project make is possible to:

  • Preserve savings while still getting the custom shade solution you deserve.
  • Complete your entire project at once rather than postponing elements due to budget constraints.
  • Increase property value with professional-grade awnings and patio covers that enhance your outdoor living space.
  • Energy savings from reduced cooling costs can help offset monthly payments.
  • Enjoy your new outdoor space immediately without waiting to save the full amount.

Trusted custom shade designs since 1982

Shoreline Awning & Patio has been a trusted name on California’s Central Coast since 1982, offering top-quality custom shade structures and outdoor living solutions. We serve every community from Monterey to Ventura.

Our services include custom-design, manufacturing, installation, and a transferable lifetime warranty.

  • Single, branded awning for your storefront.
  • A unique outdoor space for relaxing with family and friends.
  • Poolside shade structures for comfort and beauty.
  • Al fresco dining spaces for streetside, patios, or courtyards.
  • Unique covered entryways that make a statement and promote brand recognition.
  • Covered spaces for weddings, picnics, winetasting, and other events for private and public venues.

Contact us today and get your project started.


Design outdoor living your way—a guide to mastering sun and shade

One of the high points of outdoor living is comfort, and shade is a major player in comfort. Thanks to custom-designed shade structures from Shoreline Awning & Patio, you can discover that you have a hidden skill for mastering shade, sun, and even the wind.

Shade is a high point for the outdoor lifestyle. Even during cool mornings and evenings, the appropriately designed shade can keep the sun’s glare out of our eyes. During the heat of the day, shade keeps us cool. As evening falls, the ability to direct the sun’s warming rays lets us linger outside as long as we want.

Working with Shoreline Awning & Patio’s talented custom-design team helps you create the perfect shade environment anywhere you want it. Shoreline has been helping homeowners and business owners unlock their ability to control shade, sun, and wind since 1982. All the team needs is your vision and some of your time for a discussion.

At Shoreline, your vision becomes our vision, and we help you make it a reality. Make an appointment, have your sketches ready, or upload them ahead of time. We discuss your plans, present you with suggestions and recommendations so you can make an informed decision, and get to work. Our team:

  • Custom-designs shade structures to your specifications.
  • Manufactures your shade structures at our Paso Robles showroom, including custom touches like ornamental ironwork.
  • Delivery and installation are included.
  • A lifetime transferable warranty is included.

Rely on the experts who have been delivering open space, backyard shade, and awnings for San Luis Obispo, and home and business owners from Monterey to Ventura.

Getting started

Knowing the available options is the best way to turn your idea into reality. Answering the following questions is a good way to get started:

  • What kinds of outdoor activities do you have at your property? Do you entertain, have kids’ playdays, host weddings and events, and enjoy outdoor yoga? Is your business a restaurant, winery, health or fitness facility, or a public facility such as a park or community center?
  • Where, on your property, do you host activities? On a patio or courtyard, street side, backyard, poolside, open deck, or open space?
  • About how many square feet do you anticipate a shade structure to occupy?
  • Which views do you want your guests to enjoy? Even backyards have enjoyable views, such as gardens and nearby landscape formations. Outdoor venues have limitless views, and Shoreline can design and manufacture shade structures to complement any view.
  • Where does the sun shine at different times of the day? Knowing this helps you decide which shade option best meets your needs. You can choose one option or a combination of options for maximum flexibility. For example, louvered shade or slide-on fabric coverings can be adjusted throughout the day to manage the sun’s rays.
  • What are the average daily temperatures during different times of the year? Shoreline offers maximum cooling options with adjustable shade covers and electrical wiring options to accommodate fans or heat during colder times.
  • At what times of the day does the wind blow and in which directions? Drop shades can be custom-designed to fit new or existing shade structures. Drop shades help block the wind, as well as keep flying bugs from annoying your guests.

What are your options?

From patios to wide open spaces, the options for shade structures include:

  • Awnings, both fixed and retractable.
  • Patio covers in a variety of styles.
  • Pergolas with a variety of cover styles.
  • Shade sails in a spectrum of colors.
  • Patio and pergolas covers include solid, lattice, and louvered options.
  • Drop shades for added protection against the sun and wind.
  • Awnings, shade covers, and drop shades can be manually or remotely operated.
  • Shade structures can be wired for electricity for fans, heat, and lighting.
  • And, don’t forget the lifetime transferable warranty.

Making shade stylish

Controlling shade and sunlight are only part of the benefits of working with the Shoreline team. We custom-design a completely styled haven for you, your family, and your guests’ enjoyment. Our recommendations include a variety of furnishings and accessories, including custom ironwork from our talented in-house iron artists.

We help you achieve your vision from the ground up, including financing

Whether you want an awning for a San Luis Obispo storefront, wedding pergolas, al fresco dining, or shade for backyard entertaining, the Shoreline Awning & Patio team is here to serve.


Outdoor seating, creating a sculpture of shade, nature, color, and function

-The traditional models for outdoor seating are being transformed by innovative designs and advances in fabrication technologies. Shoreline Awning & Patio, Inc., is a leader in sculpting shade, nature, color, and function into modern outdoor seating. The company has been custom-designing patio covers, awnings, and shade structures for homes and businesses from Monterey to Ventura since 1982. Shoreline’s in-house design and manufacturing teams are two of the reasons the company has taken a leadership role in creating innovative, cutting-edge designs.

Outdoor seating has always been popular for dining, weddings, festivals, and a variety of events. In the past five years, since restaurants set up sidewalk dining, the demand for innovative outdoor seating has increased. Restaurants found that their patrons preferred to continue dining al fresco, even after pandemic health protocols were lifted.

As restaurants, bars, wineries, and event venues are discovering the versatile benefits that come with shade sails and awnings. The attraction of fresh air, views, and customized outdoor environments has expanded exponentially, especially on California’s Central Coast.

“With the advances in fabric technologies and manufacturing processes, it’s important for venue owners to know as much about their investments in their outdoor seating environments as possible,” says Shoreline co-owner Dan Ryan. “For example, the fabrics for shade sails, awnings, umbrellas, and furniture cushions are now even more weather-resistant and sturdy. They come in brilliant fade-resistant colors that set any mood.”

Ryan goes on to advise that business owners installing outdoor seating consider these four points:

  • Quality materials and advanced technologies. Seating environments are as good as their foundations, and that includes the quality of the materials. UV-resistant materials, marine-grade hardware, welded steel frames, rust-resistant powder-coated finishes, and details such as quality stitching, reinforced stress points, such as corners, even bolts, and other connections. Everything matters, whether it’s an awning for an Arroyo Grande storefront or elegant shade-sail garden dining in Monterey.
  • Innovative designers. Designing outdoor seating environments is more than arranging tables and chairs, although that’s an important part of it. Blending fabric, color, and architectural lines and elements into a seamless relationship with nature is an art. Working with skilled and innovative designers is as important to ROI as quality materials.
  • Knowledgeable installation team. A knowledgeable installation team is skilled at assembling and installing, and the team members are familiar with the intricacies of each project, including precise measurements and placement. Shoreline’s installation team is included in every project from the start.
  • Company philosophy. A commitment to quality craftsmanship, innovative solutions, and impeccable customer service helps ensure that outdoor spaces remain beautiful and functional for years. It’s important to work with a company that has solid warranties and guarantees and a solid reputation.

Shoreline Awning & Patio specializes in creating stunning custom outdoor seating environments for both residential and commercial spaces. The company’s Paso Robles showroom is the location of its state-of-the-art sewing and fabrication facility and custom ironwork foundry. Through partnerships with respected outdoor living distributors like Equinox, Four-Seasons, and Outdoor Elements, every detail of the perfect outdoor seating environment is met. From an Arroyo Grande patio awning to a shade sail-covered winetasting deck, the Shoreline team of skilled craftsmen works closely with every customer, bringing visions to life.

Shoreline Awning & Patio, Inc.
3514 Combine St.
Paso Robles, CA 93446
(805) 238-4110 / (805) 542-9300


Shoreline Awning & Patio, building first impressions with custom-designed and manufactured iron gates

-Shoreline Awnings & Patio, Inc. has been providing custom-designed awnings, patios, and shade structures for California’s Central Coast since 1985. Custom ironwork by Shoreline’s talented and innovative iron artists is a personalized touch that many customers choose to enhance their outdoor spaces. “Along with custom-designed ornamental iron features for our awnings and other shade structures, custom gates are hugely popular with our customers,” said co-owner Dan Ryan.

Shoreline’s gates are found across the Central Coast in Paso Robles, Atascadero, Arroyo Grande, and more. The custom ironwork designs include expertly constructed custom gates, enclosures, and architectural features from concept through installation:

  • Driveway gates.
  • Walk-through gates.
  • Main gates.
  • Enclosures gates.
  • Architectural features for awnings, patios, gardens, and shade structures.

“We build first impressions,” said Ryan. “The many types and styles of gates that our ironwork artists design and manufacture are as unlimited as our customers’ imaginations.”

  • The Paso Robles awning and custom iron gate company delivers personality, privacy, security, and protection in any style. From solid panel privacy, detailed wrought iron work, to sleek modern, Shoreline builds gates to customers’ unique specifications.
  • The design team precisely measures each space, and every gate is custom-designed and manufactured for the space it is to occupy.
  • Gate opening technologies include remote control entry, smartphone integration, keypad or RFID access, solar-powered systems, battery or hardwired power options, timed entry, and manual override for emergencies. Automatic gate opening is included for every new gate, and can also be installed for existing gates.
  • Built for Central Coast microclimates, ranging from cool ocean breezes, salt spray, fog, and winds, to inland fluctuating temperatures, gates are constructed from high-grade steel, iron, and weather-resistant UV and corrosion-resistant finishes. Complete with industrial-grade hinges and automation components, Shoreline gates are built to handle wind, rain, salt air, and sun.

“We also offer the ability for customers to upload pictures and sketches of their designs through our contact form,” said Ryan. “Go to our contact page, fill out the contact form, then upload the image. It’s not required, but seeing what someone has in mind before we meet helps us see what the customer envisions. Don’t worry if you don’t have anything to upload. We’ll work with you to help shape your idea.”

The Paso Robles custom metal gate and awning manufacturer has also recently added financing assistance. Complete the online financing calculator for financing options. “We understand that investing in quality products is a significant commitment to your property. Our partnership with Hearth Financial provides flexible, convenient financing options for our customers throughout the Central Coast region,” reports Ryan.

Shoreline Awning & Patio talent is always available to answer questions and assist with design ideas.

Shoreline Awning & Patio, Inc.
3514 Combine St.
Paso Robles, CA 93446
(805) 238-4110 or (805) 542-9300


Shoreline Awning and Patio answers, ‘Are storefront awnings an underestimated branding tool?’

-Awnings are much more than an attractive shade feature for customer comfort. While comfort that elevates the customer experience is a strong marketing advantage, eye-catching storefront branding is a beacon drawing customers to new experiences. Shoreline Awning & Patio, supplying quality custom-designed awnings for Atascadero and surrounding communities since 1982, recently released the top reasons why businesses benefit from including awnings in their branding strategies.

Along with instant curb appeal that comes from an attractive focal point, the colors, quality of fabric, and structure, installation, and business logo turn awnings into powerhouse branding tools. The report, “Psychology Behind Developing Brand Loyalty,” from the University of Southern California, identifies the core dimensions that shape a brand in the minds of the public and how these dimensions contribute to brand recognition and ultimately to brand loyalty. One of the report’s findings is that “unconscious branding” builds a subconscious association by internalizing a visual experience with the brand.

Storefront awnings perform double duty in a branding strategy by providing both conscious and subconscious positive associations with a brand. Installing quality, custom awnings from the Atascadero awning design and manufacturing team delivers many benefits that add up to brand recognition and customer loyalty.

  • Visibility, the ease with which awnings provide quick visibility from the street or parking lot, encourages customers. Busy streets divide a potential customer’s attention between avoiding pedestrians and other vehicles and trying to locate a business. Well-placed awnings with quality branding make a business easier to locate.
  • Colors influence perception and evoke senses that attract customers, such as curiosity, convenience, comfort, and trust.
  • A customized atmosphere created by the style of awning helps establish perceptions of professionalism, quality merchandise and service, fun, relaxation, and other experiences that are the core of a business’s customer experiences.
  • Awnings provide protection from the weather. The practical experience someone gets from seeking shelter from a hot sidewalk or pouring rain under a business’s awning encourages new customer experiences.
  • Awnings elevate customer experiences with activities such as al fresco dining, afternoon winetasting, boutique browsing, and other services, building brand loyalty and return business.

The Shoreline Awning & Patio team custom designs creative, versatile shade products from scratch. Its products lead the way in custom shade products, including awnings, commercial patio covers and enclosures, pergolas, gazebos, sunrooms, shade sails, and more that enrich the customer experience. Commercial and industrial enterprises, and residences, throughout California, from Monterey to Ventura, are benefiting from Shoreline’s one-on-one custom-designed and manufactured products.

Awnings from the Atascadero experts exceed industry standards and are mounted on welded steel frames with rust-resistant powder-coated finishes. Custom designs, configurations, and color schemes can be imprinted with the company logo to boost brand recognition. Original ornamental ironwork by Shoreline’s talented in-house welders adds a memorable, heightened style.

The experienced and talented Shoreline crew works side-by-side with every customer to craft the perfect shade structure and is committed from start to finish for design, construction, and installation. Every custom product comes with a lifetime transferable warranty.

Shoreline Awning & Patio, Inc.
3514 Combine St
Paso Robles, CA 93446
(805) 238-4110


Tips for navigating local regulations for awnings and patio covers

Zoning regulations can be a red tape nightmare, and you are much better off going into a project informed. No one wants to get partway through an improvement project and have code enforcement show up with a red tag. It’s majorly inconvenient to have to stop a residential project, and possible income loss to businesses.

The Paso Robles patio cover professionals from Shoreline Awnings & Patio have some tips to help avoid the delays and entanglements that come with zoning regulations.

Zoning requirements can be confusing because they can differ between what a county requires and what a city requires. They can differ from city to city, and differ between commercial and residential. To add to the confusion, regulations can differ between zones within a city, such as one set of regulations for industrial districts and another set for business districts. Let’s not forget about HOAs, either! The HOA’s CC&Rs can legally fly in the face of any local zoning regulations. 

Step one is to know what your local zoning regulations are for adding awnings or patio covers. Many jurisdictions offer summary sheets for adding awnings or patio covers to a business or residence. Once you review the summary, you can look deeper into the regulations that affect your plans. You can usually find local codes and regulations online.

Before finalizing your plans and heading to the building department for a permit, here are tips from the Paso Robles patio cover team to help you get organized:

  • Make a list of what you want, such as an awning in front of your business with your logo and some ornamental ironwork, or what type of patio cover you want. Some patio covers might be considered permanent additions, while fabric covers, such as shade sails, may not be.
  • Know which zone you are in. Zoning can be confusing, especially mixed zoning that allows both commercial and residential.
  • Is the home or business in a historically designated building? Different ordinances may apply.
  • Do ADA requirements apply to you?
  • What are the signage ordinances?
  • Are there any setback requirements? Setbacks may apply if you are creating additional customer space on the sidewalk in front of your business.
  • Are there any fire code ordinances. If you plan on using patio heaters, or open flames a fire inspection may be required.
  • Check the regulations that apply to miscellaneous items such as lighting attached to an awning or fabric patio cover, wind resistance, maintenance, and aging materials.
  • Don’t forget to check HOA CC&Rs and business district requirements. Some business districts have more stringent requirements than the general jurisdictional ordinances. Those details will be in the agreements that were signed when you opened your business.

Finally, once you have a solid list of all the parts of your project and have checked that list against the zoning ordinances, talk to a planner at the local building department. Planning staff is usually happy to help because the more that is known up front, the fewer problems that might come up later.

Once you are as satisfied as possible, create the formal, detailed plans to submit to the planning department. Expect some changes to be requested, especially for larger projects.

Plan ahead

Permits can take a while to be approved. The larger the project, the longer the approval process may take. Start the process early to improve your chances of being approved and ready when the time to install the awnings or patio covers arrives.

Have a good neighbor approach

At some point in the planning, share your plans with home or business neighbors. Even though the project meets all the code requirements, someone might find something to complain about after installation. It’s easier to learn about objections early on and include solutions to avoid problems later.

Work with the experts

Working with the Shoreline Awning & Patio experts from Paso Robles, from your first idea through final installation streamlines the entire process. The Shoreline team has been custom-designing, manufacturing, and installing awnings and patio covers since 1982. The creative, skilled, and experienced team provides shade and outdoor living solutions to business and residential communities from Monterey to Ventura.

Working with so many different cities and counties has given Shoreline Awning & Patio vast experience with zoning ordinances. The team can provide invaluable information to help you with the permit process.

Because the company specializes in custom-designed solutions, your products are tailored exactly to your needs. Everything is made on the grounds of the Paso Robles showroom, including custom ironwork.

Shoreline Awning & Patio custom-designs products from awnings, shade sails, to high-quality aluminum covers, and stunning, creative enclosures, making a statement with an original, creative space for:

  • Outdoor dining for restaurants, cafes, bars, wineries, and breweries.
  • Employee lunch and break space.
  • Networking and social events, including workshops, seminars, and meetings.
  • Elegant outdoor space for weddings and special events.
  • Open-air wellness and fitness areas for gyms, yoga studios, massage, and the healing arts.
  • Customer waiting area.
  • Seasonal activities and experiences for the public.
  • Shade structures in parks and open spaces.
  • Patio and shade structures for the home, including open spaces, play areas, entertaining areas, decks, swimming pools, and gardens.

We share your vision. Shoreline’s in-house design team helps make it real.

Check out the company’s online portfolio and call today!


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