Dressing up the storefront—the business-savvy impact of curb appeal and brand recognition
Dressing up your storefront boosts curb appeal, attracts curious newcomers, and serves as an easy, visual locator for people looking for shopping, dining, or professional services opportunities. With custom designs ranging from traditional and modern to edgy, Shoreline Awning & Patio, LLC, has been improving storefront appeal since 1982. Travel anywhere between Monterey and Ventura, and you are sure to see business entryways and courtyards proudly displaying storefronts designed by the Shoreline team.
With heavy traffic and crowded parking in downtown areas, it’s not always easy to spot a building’s street number. So, people look for identifiers like your logo, a colorful awning, or a sleek pergola-style cover. Customers also describe the front of your business when recommending you to friends. An attractive storefront is an easy-to-locate landmark.
Based in Paso Robles, awnings and storefront designs are Shoreline’s specialties. Creative custom designs, manufactured and installed by the Shoreline team, make your business stand out from neighboring businesses. Choose from a variety of awnings, pergolas, shade sails, and patio covers, or unique combinations to give your business storefront instant curb appeal.
Investing in your image
The benefits that come with a professionally designed storefront include creating a welcoming customer experience, protection from the weather, extending outdoor space, energy savings, and reduced sun and weather damage.
Setting the tone
Your storefront sets the tone for customers because it is the first point of the customer experience. The design of your storefront is the instant visual appeal that can stop potential customers in their tracks, inviting them to peruse your menu, examine merchandise on display, or stop to make an appointment for your professional services.
An appealing exterior includes branding on entry awnings, seating in the shade of the awnings or other exterior cover, use of color, the merchandise on display, eye-catching signage, and other items that message your business. Setting the tone is a visual experience that:
- Welcomes customers.
- Communicates brand identity.
- Establishes credibility.
- Informs customers.
Designing your storefront
Storefront awnings are no longer limited to the traditional fixed or retractable fabric awnings. Shoreline’s design team can customize a variety of storefront covers for every kind of business, from professional offices, retail, restaurants, wineries, salons, and more. The options are as unlimited as your imagination.
Fabric awnings still hold an important position for setting the tone, but more and more, business owners are considering hard materials and pergola-type entryways. Constructed from wood, metal, or combinations of wood, metal, and fabric components, these custom-designed and manufactured covers make dramatic statements.
Consider the following scenarios, then bring your ideas for your Paso Robles awning and storefront idea to Shoreline Awning & Patio for custom design, manufacturing, and installation.
Brown Butter Cookie Company
Classical storefront, supporting the Brown Butter Cookie Company’s delicious cookies at all three shops in Cayucos, Paso Robles, and San Luis Obispo.

K-Man Cyclery, Atascadero
The edgy, colorful storefront extends shop space for displaying merchandise, as well as providing shade and weather protection for customer comfort.

Derby Winery, Paso Robles
Derby Winery’s colorful tasting room entrance is accented with a pergola storefront and color-matched panels and umbrellas.

From classic to edgy, Shoreline’s talented teams for custom design, custom ornamental iron, manufacturing, and installation teams create and install storefront designs that bring your business to new levels in elevated customer experiences.
You will find that Shoreline’s commitment to excellence exceeds your expectations and contributes significantly to your business’s customer appeal.
- Custom products are manufactured locally in the Paso Robles showroom’s factory.
- Products have a lifetime guarantee.
- Financing is available.
Reach out today to get started. You can also upload sketches and photos of your design.

